Bestfoods was purchased by Unilever in 2000, which sold its baking division to George Weston, a Canadian baked goods and supermarket business, the following year. Kraft General Foods sold its bakery business to CPC International (later Bestfoods) in 1995. The pharmaceutical company Warner-Lambert purchased Entenmann's in 1978, and then sold it to General Foods in 1982. Since its first opening in 1898, Entenmann's has been selling an "all-butter loaf cake", and has sold more than 700 million to date. In 1972, Entenmann's started to sell chocolate chip cookies, and has since sold more than 620 million cookies. Entenmann's successful national expansion quickly followed. Entenmann's Bakery, with the assistance of new product consultants at Calle and Company, reformulated from heavier New England-style baked goods to lighter offerings more suitable for hotter, more humid test markets such as Miami and Atlanta. Plans to expand nationally stalled in 1970. He oversaw the design of a computer-controlled system that delivered ingredients to the mixing vats. He excelled at administration and engineering and he presided over the automation of the company’s cake lines. Charles helped turn the company into a nationally known symbol of sweetness. In 1961, the business grew, with new bakeries and factories in Bay Shore, New Jersey, and Connecticut. In 1959, the Entenmann family invented the "see-through" cake box used by many bakeries today. The family phased out bread in order to focus on pastries and cakes, and began supplying grocery stores rather than offering home delivery. died in 1951, leaving the bakery to his wife Martha and their sons, Robert, Charles, and William. headed the bakery, it flourished Frank Sinatra was a weekly customer. Home delivery was a substantial part of the bakery that William owned, eventually turning into 30 home delivery routes by the time his son, William Jr., took over the bakery. Later, William moved his bakery to Bay Shore, Long Island. William Entenmann learned the trade of baking from his father in Stuttgart, Germany, and used his acquired skills to work in a bakery in the U.S., eventually opening his own bakery in 1898 on Rogers Avenue in Brooklyn. History Įntenmann's as a company is 125 years old and it originated in New York City. Today, more than 100 different items carry the Entenmann's brand, which is currently owned by Bimbo Bakeries USA. In the past several years, they have added designer coffee flavors along with scented candles to their product line in an effort to broaden its appeal. The company offers dessert cakes, donuts, cookies, cup cakes, loaf cakes, pies, cereal bars, muffins, Danish pastries, crumb cakes, and buns among other baked goods. They are often known to have display cases at the end of store aisles. Entenmann's delivery truck in Ypsilanti, MichiganĮntenmann's is an American company that manufactures baked goods and delivers them throughout the United States to supermarkets and other retailers for sale to the public.
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